Our StoryHousing meets Technology
In Mckinsey & Company’s 2014 report: “Tackling the world’s affordable housing challenge” they highlighted the need for over 440 million new housing units to be supplied by 2030 to close the global affordability gap.
Seeking to address affordable housing issues, we realized the limiting factors were tied to high levels of risk driven by a lack of transparency and access to credible actors. We explored how the rapid adoption of mobile applications and mobile money could help solve these problems. Through interviews and process analysis, we discovered there was an opportunity to design an application focused on these pain points. It is impossible to give everyone a home, but if a mobile app can transform the dynamics of the market, we believe it can dramatically help close the 440 million unit housing gap.